Longest Lash Thickening & Lengthening Mascara

Fibres for length, seaweed for the lash

Longest Lash builds length and thickness with fine cellulose fibres that bond to each lash as the mascara dries, carried in a water-and-beeswax base with carnauba for hold. The conditioning half is two forms of algae extract, the seaweed lipids the brand highlights, with panthenol, so lashes are coated rather than dried and are less prone to breaking when it comes off.

The brush

An oversized brush that separates as it coats, which is what keeps fibre mascaras from clumping. Two coats give the full effect; let the first set for a few seconds.

The fit

The finishing step with the Eye Pencil and PureBrow. Black Ice is a true black.

Short or fine lashes that want visible length and volume; anyone who prefers a conditioning formula to a drying one; and a daily mascara that removes cleanly with a cleansing oil.

Worth knowing

Contains beeswax, so not vegan and not for a bee-product allergy. Fragrance-free. Replace mascara every three months for eye hygiene, and never share. Remove fully at night; fibre mascaras left on can shed into the eye.

Starting at the base of the lashes, wiggle the brush side to side and sweep up to the tips. Apply a second coat before the first fully dries for length; let it set between coats for volume.

Remove at night with a cleansing oil or balm, pressing a soaked pad against closed lashes for a few seconds before wiping down.

Use alongside

After the Eye Pencil, before or after PureBrow Brow Gel. Over PurePressed Base through the lid for a cleaner line. Remove with Lipid-Balance Cleansing Oil before your usual cleanser.