PureBrow Brow Gel

Tint, hold and conditioning in one brush

PureBrow is a tinted gel on a water and beeswax base: iron-oxide pigment deposits colour on the hairs and the skin between them for visible fullness, beeswax and carnauba give a flexible hold that lasts the day without stiffness, and the conditioning half, algae extract, panthenol, hydrolysed wheat protein and meadowfoam seed oil, leaves the hairs softer and thicker-looking rather than crisped.

The finish

Natural, brushed-up brows with a soft tint, not drawn-on. Build with a second coat where brows are sparse.

The fit

The finishing step after mineral base. It does for brows what Glow Fixation does for skin: tidies and enhances without looking like makeup.

Sparse, fair or over-plucked brows that need tint and fill; unruly brows that need hold; and anyone who wants a one-step brow on a no-makeup day.

Worth knowing

Three shades here: Neutral Blonde for fair to light brows, Medium Brown for most brunettes, Dark Brown for deep brunette to near-black. Contains beeswax, so not vegan, and hydrolysed wheat protein, so not for a wheat or gluten sensitivity on the skin. Fragrance-free, talc-free, Leaping Bunny certified cruelty-free.

Wipe excess from the spoolie on the tube's edge, then brush lightly through the brows in the direction of growth, from the inner end outward and upward at the arch. Add a second coat for more colour or hold.

For a softer look, brush most of the gel onto the tail of the brow and feather the inner end.

Use alongside

After PurePressed Base, Skintuition or Glow Fixation, as the last step. Set over powder; it will not transfer. Remove at night with a cleansing oil.